Case Studies
Discovery Education
Working with the Design Hub for Corporate Education Partnerships at Discovery Education, we developed co-branded programs with a variety of corporate partners. Programs include custom curriculum materials, a unique identity, website, and marketing materials. I was also tasked with the design development for a new multi-partner initiative - the Sustainability Education Coalition.
Lutheran Services in America
Lutheran Services in America had a new logo, but that was all. They tasked me with developing their visual identity system and ultimately applying it to sub-brands, marketing collateral, social, communications and donor materials. Additional design responsibilities included their annual report and the signature annual event - the CEO Summit.
The Tryst Hotel
When the team purchased The Atlantic Beach Hotel in Condado, Puerto Rico, they wanted to develop brands with personality and spice. For both the hotel and restaurant, I was tasked with development of brand strategies, personalities, identities and iconography, all collateral materials & branding touch points, as well as the merchandise program and production management. The results are two sexy, but sophisticated, brands that are flirty and fun.
Meetings & Events
Be it an annual gathering of small teams, or full on conventions for thousands of attendees, I develop strategies, themes and graphics that are applied to invitations, agendas/programs, signage, presentations, collateral, take-aways, props, decor and more.
Comfort by Choice Hotels
Following development of a new identity, the Comfort Hotels brand team engaged me for adapting and expanding on the visual identity, then tasked with creating various materials across all channels - front desk, back-of-house, sales & marketing, guest room, breakfast area, business center, fitness room, exterior and shuttle. This applied to both Comfort Inn and Comfort Suites brands.
Comfort Keepers
After launching a brand refresh, I was tasked with redesigning various corporate materials to the new visual identity, as well as serving as the lead creative for all franchise materials – including advertising, digital brochures, trade show displays, storefront window graphics, social media & email graphics, as well as a variety of collateral.
4th and Peabody Restaurant
The owners of the new build Holiday Inn Nashville wanted a restaurant that was independent of the Holiday Inn and could stand on its own, in a town known for quality southern food. As lead creative and brand strategist, I helped develop the restaurant concept, personality traits, signature touchpoints, branding, menus, collateral and website.